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Episode Info: Episode 16 Show Notes: No Small Change: Why Financial Services Needs A New Kind of Marketing   No Small Change is a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing.   In this podcast Peter Domican interviews Lucian Camp, the co-author of No Small Change: Why Financial Services Needs A New Kind of Marketing available from the CIM Bookshop using the link above. Until 30 Oct 2018, an additional 10% discount, on top of the discounted CIM price, is available using the discount code ‘NOTSMALL’ at checkout (free P&P).   They talk about the changing nature of Financial Services and why an increasingly digital, fintech-driven industry needs not just more marketing, but also better marketing to make sure it's successfully identifying consumers' real needs.   Let us know what you think about the points raised in the podcast via our LinkedIn group - CIM | The Chartered Institute of Marketing Levitt Group CPD Category: Learning Content: Insights: Strategy Activity Category: Formal Learning Activity Type: E-learning (not assessed) e.g. webcasts Duration: 37 mins Joining The Levitt Group The Levitt Group is the CIM community for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows, graduates of the CIM's Intensive Diploma programs and those working towards Chartered Marketer Status. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. You can upgrade your membership today free of charge by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: membership@cim.co.uk Alternatively, if you want to come to one of our members’ events, then you can join when you book.   Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2018...
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