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Episode Info: During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In this podcast Peter Domican interviews Laure Claire Reillier and Benoit Reillier, the authors of 'Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business' They talk about the growth and advantages of network businesses and how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) CPD Category: Learning Content: Digital Integration Activity Category: Formal Learning Activity Type: E-learning (not assessed) e.g. webcasts Duration: 40 mins Joining The Levitt Group The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive 'Great Minds' events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you're an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: Alternatively, if you want to come to one of our members' events, then you can join when you book. Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: For further information about the Chartered Institute of Marketing (CIM): Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part ...
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