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Episode Info: Episode 14 Show Notes:   Why do 88% of change initiatives fail? Whatever our roles, most of us are involved making and managing different types of change in organisations.   In this podcast Peter Domican interviews Campbell Macpherson, the author of ‘The Change Catalyst: Secrets to Successful and Sustainable Business Change’  available from the CIM Bookshop. Until 31 May, an additional 10% discount is available using the discount code ‘CATALYST’ at checkout.   They talk about why change is so difficult, the reasons why people resist change and, the process of change and why emotion trumps logic every time.   Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group)   CPD Category:   Learning Content: Insights; Strategy Activity Category: Formal Learning Activity Type: E-learning (not assessed) e.g. webcasts   Duration: 40 mins   Joining The Levitt Group   The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: Alternatively, if you want to come to one of our members’ events, then you can join when you book.   Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: For further information about the Chartered Institute of Marketing (CIM): Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for...
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