'The Knowledge' - A Levitt Group Podcast
About This Show
'The Knowledge' is a podcast of the Levitt Group, the CIM interest group for senior marketers. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.
We provide advanced marketing knowledge in the way that senior marketers need it, with an emphasis on practical relevance and value-for-time.
To find out more about us, visit our website at www.levittgroup.org.uk.
Most Recent Episode
Episode 11 - Tiana Laurence
Oct 2 17
Episode 11 Show Notes: Peter Domican talks to Tiana Laurence, Chief Marketing Officer at Factom about her book ‘Blockchain for Dummies’ published by Wiley. What is Blockchain and what difference will it make to the world we work in? By allowing digital information to be distributed but not copied, blockchain technology is creating the backbone of a new type of internet or as so We talk about what Blockchain and Bitcoin are, how they work and how they will change the nature of transactions in the future. A good resource for those interested in finding out more on developments in Blockchain can be found at Coindesk. Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittBlock. Joining The Levitt Group The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number:
Rated 2 out of
I'm a CIM Member and a keen consumer of marketing thinking. For me The Knowledge podcasts are decidedly average I'm afraid to say. They just seem rather pedestrian and a missed opportunity. A case of a brand that needs a refresh. The content seems a bit pseudo academic, but not particularly robust. I found the thinking in this episode for instance to be a bit all over the place. Sorry, but you did invite feedback!
Date published: 2016-05-09