'The Knowledge' - A Levitt Group Podcast
About This Show
'The Knowledge' is a podcast of the Levitt Group, the CIM interest group for senior marketers. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.
We provide advanced marketing knowledge in the way that senior marketers need it, with an emphasis on practical relevance and value-for-time.
To find out more about us, visit our website at www.levittgroup.org.uk.
Most Recent Episode
Ep 12 - Laure Claire and Benoit Reilleir
Episode 12 Show Notes: During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In this podcast Peter Domican interviews Laure Claire Reillier and Benoit Reillier, the authors of 'Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business' They talk about the growth and advantages of network businesses and how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) CPD Category: Learning Content: Digital Integration Activity Category: Formal Learning Activity Type: E-learning (not assessed) e.g. webcasts Duration: 40 mins Joining The Levitt Group The Levitt Group is the CIM interest group for senior marketers. We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive 'Great Minds' events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you're an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal.
Episodes of This Show
Oct 2, 2017
May 10, 2017
Mar 5, 2017
Jan 10, 2017
Rated 2 out of
I'm a CIM Member and a keen consumer of marketing thinking. For me The Knowledge podcasts are decidedly average I'm afraid to say. They just seem rather pedestrian and a missed opportunity. A case of a brand that needs a refresh. The content seems a bit pseudo academic, but not particularly robust. I found the thinking in this episode for instance to be a bit all over the place. Sorry, but you did invite feedback!
Date published: 2016-05-09