The No BS Sales,Marketing & More Podcast For Furniture & Mattress Stores
About This Show
My name is Pete Primeau and this is the podcast for furniture and mattress store owners and RSAs who want to sell more furniture and mattresses and who want to make more money.
Most Recent Episode
Episode 034- You Are Not Your Customer!
Apr 15, 2016
I was in a marketing meeting last night and found myself blurting out with authority “You are not your customer!” Oftentimes as business owners we craft advertising messages that focus on us instead of our ideal target customer.
Sometimes as salespeople we treat our customers the way we want to be treated. The Golden Rule is a great start but as marketers and salespeople we must go further. We must come all the way across the table and really spend time and energy into thinking about our ideal target customers and what they want and need.
Let me give you a few examples of how believing that you are your customer can hurt your advertising and sales. If you are a salesperson whose income is less than your customers and you believe you are your customer you will believe that they won’t buy your products because you think they can’t afford it. But they can! Remember You are not your customer!
If you are a business owner who thanks to hard work and proper focus has made it financially. As you socialize at the yacht club and attend dinner parties you start to be influenced by your new friends. You might start to pull back on your advertising in both energy and urgency to make it more appealing to the new you. over the years there is a real tendency to make your advertising prettier. Remember ugly ads often pull better than pretty ads especially if you sell middle priced to promotional goods. If you are selling high end goods your ads need to be more elegant.
Episodes of This Show
Apr 7, 2016
Mar 9, 2016
Mar 2, 2016
Mar 1, 2016