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Episode Info:

Do you need photos of yourself for your website? Smart entrepreneurs know that professional photos are a key ingredient for a persuasive personal brand. In this episode, Heidi Hapanowicz shares her process for planning a persuasive personal branding photoshoot.

Heidi Hapanowicz is one of the few photographers in the world today who not only knows how to take beautiful photos and professional headshots, but she is also well versed in personal branding. Photography for personal brands is a very new discipline, but it is growing very quickly as more and more entrepreneurs are discovering the power of having photos of yourself on your website.

What’s so fascinating to me is how much easier it is to sell your products and services when you put photos of yourself on your site. In fact, it’s probably the simplest thing that you can do to be more memorable, more likable and more persuasive.

However, it’s not always easy to put yourself out there like that, and unless you really know what you are doing it can be very difficult to get your photos to look the way you want and to give off the vibe and emotions that you want your brand to convey. So, I asked Heidi to give us some tips, and by the end of this episode you’ll be equipped with the knowledge and the resources that you need to really shine in your photoshoot.

To learn more from Heidi, join her Personal Branding Photography course at or visit her website at

About the Persuasion Nation Podcast:

Whether you want to grow your business or start a new business, Mary's new podcast is all about helping entrepreneurs, solopreneurs and internet marketers to grow their influence online using persuasion psychology.

Mary Fernandez is a visibility strategist who helps entrepreneurs to grow a standout online presence. She is also the content marketing manager for, the #1 email list-building tool. Mary currently resides in San Diego with her husband and her three kids, and she loves the color green. Look for Mary online at

Join the private mastermind group of 1.5K+ Persuasion Nation podcast listeners to continue the conversation with Mary and her expert guests!

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