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Episode Info: It Is Important to Honor People's Time About Today's Guest Keith Irace is the Vice President of Group Fitness at Equinox Fitness Clubs, where he has been a member of the team for nearly 16 years. An industry veteran who has held leadership positions and taught classes for over 25 years, he has been part of vibrant fitness communities in Chicago, Los Angeles, and New York. While a graduate student in his home town of Chicago, a part-time front desk job at a fitness club sparked a passion for the industry. After earning his BS in Communications from the University of Illinois at Champaign-Urbana and an MS from the Medill School of Journalism at Northwestern University, Keith immediately became a full-time fitness professional. A move to Los Angeles led to a 7-year stint as a writer/producer/performer/group fitness instructor (everyone in LA is a multi-hyphenate) after which he returned to a full-time career in fitness with Equinox in 2003. Keith has been certified by ACE and AFAA along with specialty equipment training for ViPR, TRX, Kettlebells, CrossCore 180 and indoor cycling certifications from Schwinn, Stages, Spinning, and Reebok. He has completed the Equinox Pilates Mat certification and completed countless hours of continuing education at conferences and seminars. Keith currently resides in New York, where he is enjoying living in a high rise building, walking places and re-acquainting himself with the weather. Show Notes We begin by sharing how we both met many years ago when I took Keith’s cycle class in Los Angeles. Over two decades later I am still a regular in his class, although now it is in NYC. It was when Keith was in graduate school in Chicago, getting his masters in journalism that he got a part-time job at a fitness club in Chicago working behind the front desk. He would stand behind the front desk and watch the instructors and classes and that became his catalyst to move into the industry. As with many other guests we talk about the importance of finding a mentor and the fact that wherever you are in the industry, there's always someone ahead of you and always someone behind you. That knowledge cannot be owned and when we can ask for help and then later offer help, it becomes a circle of mentorship. We talk about Keith’s career and how over the course of sixteen years he moved from being an instructor, to Group Fitness Manager, Regional Manager and now as VP of Group Fitness. Keith shares that even as VP, he still teaches as it feeds his soul while also giving him time with members. Keith talks about the importance of listening, being present and at the same time honoring other people’s time. He goes on to talk about curating an experience from start to finish, versus simply teaching or coaching a class and the importance of being really thoughtful with everything that you do. Starting with something as simple as just being in the studio early and then anything that you can add that feels like it is a nice customer servic...
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