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In this episode of Pause, we chat with Rob Ironside and Leslie Steeves about the evolution of Fresh Routes, a community-driven grocery store on wheels that is increasing access to fresh fruits and vegetables in underserved neighbourhoods and communities.

Fresh Routes is a “not-for-profit social enterprise that is focused on creating new, innovative ways of providing healthy and affordable food to as many Canadians as possible — especially those who need it most.” This organization empowers people to make healthier choices without breaking the bank, by meeting them where they are with fresh, affordable, and nutritious food. They take their mobile grocery store to a variety of locations such as universities, under-served neighbourhoods, and Indigenous communities, always working alongside a community partner to build relationships and sell their produce. Rob and Leslie reflect together on the factors contributing to the rapid growth of Fresh Routes, what that journey has been like, and the impact they are seeing in the community.

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