Paid Search Magic
About This Show
Welcome to Paid Search Magic - A podcast delivering weekly magic lessons from your favorite PPC professionals and Subject Matter Experts. Get inspired, grow your powers, enchant your clients and customers.
Most Recent Episode
031: How to choose a paid search agency
Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating! Maybe you don't know what questions to ask. And the questions asked of you are tough, too ("How many campaigns do I need? I thought you'd tell *me* that!"). And to be totally honest, at a certain point it feels like everyone's saying the same thing. Deep down you're still nervous you're about to hand a whole lot of cash over to a smooth talkin' snake oil salesman who's about to take the money and run. But don't worry, you can handle this like a total pro, even if it's your very first time choosing a vendor. Whether you're just getting started with paid search, hiring your first outside manager, or just ready to shake things up... We're going to make it a lot easier with this podcast and checklist. We'll look at: Your internal review - what to know before you ever interview an agency Questions to ask the agency so you know exactly what you get, and there are no surprises AFTER you sign What to avoid asking so you stay focused on your priorities Get your free worksheets to figure out what your company needs, and whether the Paid Search agency (or freelancer) is a match.