The Local Media Executive: Local Media | Broadcasting | Thought Leadership
About This Show
The Local Media Executive is a podcast dedicated to helping the leaders of local media platforms and publications stay connected with their audience and maximize their revenue in a rapidly evolving digital age. Each episode features an interview with an experienced media executive, discussing topics like digital marketing, innovations in broadcasting, evolving media technology, emerging trends and business models, SEO solutions, local to global reach, and more.
Most Recent Episode
5: The Combined Power of Local Media and Large Publishers w/ Alain Begun
There’s power in the “local flag” of newspapers. After all, that market has probably been there 100-200 years. Yet, local newspapers are limited. In some areas, the efficiency and quality of their product can be improved by leaning on a larger media publisher. In this episode we talk to Alain Begun, VP of Marketing at Gatehouse Media. He talked about how a company that exclusively owns and publishes local community-based newspapers is a great thing, while a big multi-media company that happens to own a local brand really isn’t.