Are you stuck in an endless cycle of being motivated and taking massive action to losing that motivation and taking no action or even negative action? Does it feel like you are always moving one step forward then two steps back, going from super positive to negative or depressed? I experience the same things and when I think of this cycle I visualize a light switch. When the light is on I am in the flow, moving forward, taking action, motivated and positive. When the light is off I am out of flow, stopped or moving backwards, taking no action at all, demotivated and negative or depressed. So what is it that causes this Light Switch Effect? How do we switch the light on in the first place? What turns the light off and how can we recognize when we are in the dark and what can we do flip the light switch back on? And ultimately what is that tape that we can use to keep the light switched on permanently? Through interviews with ultra successful entrepreneurs and deep personal reflection I invite you to join me on a journey to discover how to stop this cycle and be massively successful on, The Light Switch Effect.