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Episode Info:

There’s no doubt that we’re in the age of information.

With a little research, anybody can find nearly everything about your product and company.

Why, then, do we insist on telling potential buyers all about ourselves in the first five minutes of meeting?

The author of Evolved Selling and Chief Evangelist at Mediafly, Tom Pisello, fills us in on the B2B selling strategy he’s found to be most effective.

We explore:

  • The “cold-as-ice” buyer
  • Being a sales facilitator
  • The CLOSE approach

To hear this episode, and many more like it, you can subscribe to The Sales Engagement Podcast.

If you don’t use Apple Podcasts, you can listen to every episode here.

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