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Episode Info:

Carmen is the cofounder of Kula Partners, an agency that specializes in working with B2B manufacturers. 

As a niche agency they service a lot of companies that need highly specialized and attentive help. 

Carmen Pirie has been in the agency business for over 15 years. Before that, he worked client-side marketing roles, and even had a stint in politics.

Now, as an agency owner in Halifax he is focused on bringing clients as much value in the B2B manufacturing sector as possible by helping them with their marketing and sales. 

SAAS companies have driven a lot of the conversation about marketing over the last few years. Hubspot is a great example. 

However, in Carman’s mind, the funnel is flawed. 

Listen to this podcast to find out why Carman believes that traditional funnel approaches should be flipped on their head.

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