OIA's Audio Outdoorist
About This Show
Dig deep into the issues facing outdoor brands and retailers, from domestic vs. international manufacturing to brick-and-mortar vs. online commerce. Conversations with CEOs, VPs, supply chain reps, retail clerks, marketing gurus and an occasional celebrity outdoorist offer valuable insights and entertainment about the business of playing outdoors.
Most Recent Episode
#13 Partnership Profile: Monadnock Paper Mills
Aug 23 17
In early 2017, OIA announced an enhanced suite of member benefit partnerships in six key business channels, including finance operations and marketing sales. These benefits provide valuable tools to OIA members to improve their operating efficiencies and bottom lines. These vetted and trusted partners understand the outdoor recreation landscape and share the outdoor industry’s values. Today we’re talking to Randy Norris, segment manager, and Lisa Berghaus, communications manager, with Monadnock Paper Mills. These two help their clients find or develop paper products that meet their needs. “Paper?” you might be asking. “What does that have to do with my business?” Well, take a minute to think about any and all of your printed materials. If you’re a brand, that might include catalogs, look books, direct mail, product hang tags, packaging and merchandise displays that you provide to your retail partners. If you’re a retailer, it could include brochures, shopping bags, price tickets, store signage and gift cards. Long-committed to green initiatives and sustainability, the nearly 200-year-old family-owned company believes that responsible forestry and paper production benefits any industry that relies on woods and waterways. Monadnock has set itself apart by helping companies make purchasing and sourcing decisions that support a whole-brand sustainability mission. Whether your company already has a sustainability mission that includes paper-purchasing guidelines or you’re looking for a place to start your sustainability work, Monadnock is an ideal partner. Not only do they help on the front end, they offer up-to-date information on the entire paper lifecycle, including disposal and recycling, via a free Field Guide -mpm.com/fieldguide/ - available in print and online. You can learn more about Monadnock Paper Mills at mpm.com You can learn more about the other OIA member benefit with Monadnock at oia.outdoorindustry.org/monadnock