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Commercialise New Hi-tech Products: How To Insights - Greg Fahey is the CEO and co-founder of Bison Group. He shares valuable insights about Bison Jacks, developing and commercialising new shipping container weighing systems. Start with identifying a real point of pain that you can solve. There may be no direct substitutes, but companies always have choices. Keep an open mind, experiment & expect some surprises. Sales give potential investors confidence. Digital marketing done well is very effective. See b2m.co.nz/commercialise-new-hi-tech-products Broadcast on Otago Access Radio www.oar.org.nz

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