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Word of Mouth Marketing for Not-For-Profit Organisations - Alan Casey is the co-founder of Word of Mouth Marketing That Works. Not-for-profit organisations are purpose-led and they have a broad group of stakeholders. There are well-placed to use Word of Mouth Marketing effectively, but it must be planned and managed. Their purpose must be applicable and relevant to all stakeholders, so that they can form a tribe of advocates. WoM:NFP is an online learning course of 8 modules that is free to registered charities. See b2m.co.nz/word-of-mouth-marketing Broadcast on Otago Access Radio www.oar.org.nz

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