Online Marketing Strategies Podcast Show
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Most Recent Episode
#23: The 5 Most Common Email Subject Line Mistakes to Avoid
7 days ago
The 5 Most Common Subject Line Mistakes to Avoid So you’ve just put your finishing touches on that latest blog post, new youtube video that you know is going to help those people on your list, your audience, though upon checking your open rates on your email service provider account, you’re quietly devastated at your low open rates. It hurts doesn’t it! Where are the best subject lines? In your inbox! What makes you click on an email to open it? Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Like a headline for a blog post or news article, the subject line for your email needs to capture people’s attention and convince them to open your message. A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective. Good subject lines get to the point, create a sense of urgency and are relevant to the subscriber, but it’s easy to make mistakes when writing them. Committing these subject line sins can drastically reduce your open rates, but avoiding them is easy if you know what to look for. Here are five of the most common mistakes people make when writing email subject lines, as well as tips to improve them and boost your open rates. 1. Using ALL CAPS or too much punctuation(!!) Imagine receiving an email with a subject line like this in your inbox: GET 70% OFF YOUR NEXT PURCHASE RIGHT NOW!!!!!!!!!!!!!!!!!!! Chances are you would take one of three actions: ignore it, delete it, or mark it as spam. Before pressing send, keep in mind that USING EXCESSIVE CAPITALIZATION AND PUNCTUATION SCARES AWAY SUBSCRIBERS AND KILLS OPEN RATES!!!!! It can come across as though you are yelling, which can have a negative impact on your email performance. So you should use capitalisation and punctuation cautiously. Occasionally adding phrases like “Free” or “Act Now” have been shown to improve open rates, but I recommend using them sparingly to avoid diluting their impact. On a similar note, be sure to avoid using too much punctuation. You have limited real estate for your subject line, and multiple exclamation marks can come across as spammy. Special characters such as * % & # an