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Episode Info:

Lindsey Anderson known as One-Click Lindsey is the host and guest on today's episode of Traffic and Leads Podcast. Today, She is talking about the best lead nurturing tactics when it comes to online marketing, and how to effectively make sure your e-mail list becomes a list of clients instead of just names. Let's get started.

  • I describe how to get clients out of your e-mail lists with my 8 point strategy. With these steps, my aim is to help you keep them a warm audience, and additionally, teach you how to effectively get sales out of this audience. Since 90% of people who sign onto your e-mail list aren’t exactly interested in buying right away, working up to that process can seem daunting. With my help, however, I know you can do it!
  • After you’ve generated the name, e-mail, and phone number of a lead, the first thing you want to do is call these people within 5 minutes of receiving the lead. It doesn’t matter how you acquire the lead (if you’re buying them, or if it’s just for you), but you need to attempt to get into contact with them. No phone number? Send them a personal e-mail! Then, if they don’t answer, make sure you’re on a consistent schedule of following up with them—usually twice a day—until you do get in touch with them,
  • Secondly, you’ll want to create an e-mail sequence that these people fall into, where they can receive automatic e-mails from your business. With this, you want to be sending daily e-mails for a week. Once you’ve effectively started reaching people, you want to make sure your staff is trained and able to take these calls that are coming in—make sure they’re happy, upbeat, and willing to help these future prospects at any cost! Additionally, once these people do start calling in, use a system to record these sales calls. That way, you can play them back to see what went wrong, what you can improve on, and things that went over well.
  • Third, leads that come in through e-mails should then receive a series of 5 - 7 e-mails after they submit your form, and these e-mails should be going out every single day. These emails need to include several things: 1) you need to validate your brand with testimonials (people often enjoy hearing about other people’s experiences with your company), 2) record a generic video opening where you express your interest in doing business with this potential client, 3) mention your competition, and explain what makes you different from your competitors, 4) as an addition at the bottom, include your calendar and urge people to include themselves in it.
  • From there, you must make sure you’re personalizing your e-mails—make sure they’re plain text, avoid magazine type e-mails as these make people feel like they’re being directly marketed to. Then, once you’ve compiled your list, make sure you segment it by including specific links in the e-mails you’re sending. However, the most important step you can remember is to take digital marketing one step at a time. If this is your first go at something like this, you don’t need to have a very complicated strategy—as you adjust and settle in this online marketing world, your strategy will also evolve. Start off simple, and build from there.
  • Moving on, I mention how to make the most of sales funnels, explaining that—for my own brand—I typically send people from a Facebook page to an opt-in page, and on that page, I ask them to do just one thing. It’s a step by step process, and the most important thing to remember, here, is including a call to action, and deciding what you want for that first step that someone will take.
  • Additionally, I talk about the importance of multi-channel advertising! You must be advertising to these leads across the board, and this includes (but is not limited to) Facebook, LinkedIn, messenger, and pay-per-click. As people get onto your e-mail list, you should be able to be in front of them at all times. After people opt-in, running a retargeting campaign towards this audience is a necessity!
  • Moving on, I discuss the process of “offering a sale”. This is a process that starts with an e-mail marketing funnel set up with an opt-in, and that opt-in sending people to a sales page. 10% of people will take you up on the offer, and once they do, you can segment your e-mail list with those people who did purchase initially. For those you didn’t, you can then effectively send out a sales e-mail, come up with a reason to have a 24 hour sale (which is a good way to scout your list for people that are on the edge), make this sale too good to deny, then e-mail these people about this opportunity 4 to 5 times! It’s a proven strategy that I’ve used more than once to huge sales success.
  • And, of course, we wrap it up with The CLICK Technique. For those of you who don’t know, I’ve invented a five-day crash course on how to get better traffic and leads. By cultivating our audience and using our strengths to keep going, you can ensure that you’re creating a strong marketing foundation, while also learning the best ways to post on social media to get the full effect and the best possible results!

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