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Episode Info: Derric Haynie is our special guest on today's episode of Traffic and Leads Podcast. He is CEO for Vulpine Interactive—a social media marketing agency—he helps exciting companies and startups build contagious brands that become so much more than social media based posts.IN THIS EPISODE YOU WILL LEARN:Who Derric Haynie is, and what he does with Vulpine Interactive. He gives us the details on what the company does, and how they keep the root of their assignments within keeping close to the customers, and understanding their behavior, as well as helping them understand the buyer’s journey. It’s all about controlling everything around you, not just your social media.He explains that you need to treat your website before you focus on things like Facebook ads, or any other kind of social media ads. You need to focus on understanding your customers better, and you need to make sure you have a product that’s proven to sell before you try to “buy” traffic. Look internally to make sure you’re ready for investment.Derric gives us a bit of an inside scoop towards what he’s doing to ensure that customers know social media marketing agencies aren’t fraudulent. He’s putting together a video—as well as blog content—that’ll make sure business owners know what they’re looking for, and making sure they’re asking the right questions.Derric tells us all about the world of Quora, which he describes as an “improved yahoo answers”. The social media site functions as a reinvented question and answer platform and combines search engine intent with social media components. Derric tells us the ways you can use Quora for your backlinks and traffics, as well as the pitfalls to avoid when using the site for the first time.Lastly, Derric tells us how Quora’s paid advertisement system. He explains that, though it’s different from other social media ad strategies that we’re used to, that it holds a world of promise. You can target audiences by targets and keywords, and you can even create custom ads for specific questions, both of which provide backlinks to your landing page! It’ll draw the results you’re looking for. Trust us!Read more »

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