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Episode Info: Halley Gray (https://www.linkedin.com/in/halley-gray-7938b634) is our special guest on today's episode of Traffic and Leads Podcast. She is the creator of Evolutionary Marketing and evolveandsucceed.com (http://evolveandsucceed.com/). Today she is sharing with us what it means to offer services online, and how optimizing what you do and marketing what you’re good at can get you booked out clients in just a few months. IN THIS EPISODE YOU WILL LEARN: * All about Halley Gray, and what exactly her website and business can do for you. She expresses the importance of making sure that people offer services first, explaining that finding your niche and what you’re good at is the best way to generate interest. The better you are at something, the more likely it is that you’ll find success. * How to launch and market your services, and the best way to go about finding what it is you want to do, and what you’re going to specialize in. Halley talks to us about the steps she takes in order to make herself, and her team, marketable. With an emphasis on hard work and communication, Halley gives us the best ways to showcase what you’ve got, and how to get the information out there as efficiently as possible. * Halley discusses the idea of offering courses before services, and she explains to us why she thinks it’s a bad idea. You want to give yourself time to build up revenue and a good, strong foundation. We talk about the ways to generate client interest based on your services, first, followed up by what you can do afterward once you’ve found yourself in a reliable position. She also explains to us the ways to find your “niche” -- pick a person, pick a problem, and specialize on fixing that problem. * Halley explains to us how to focus on what you want to do, and the logic of it all, as opposed to letting your feelings get in the way. She expresses that the best way for people to succeed is, to be honest with them about what works, and what doesn’t. Though people might describe her as abrasive, she does it with the best intentions! * Halley gives us the details on what she does with evovleandsucceed.com, telling us all the services they offer and how they manage to book out people so quickly, and for long periods of time. She also gets into the details of what you can do, and what you can offer, to various clients while utilizing a waitlist. * Lastly, Halley talks about the importance of using a wait list, as well as discussing the ways clients caRead more »

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