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Episode Info: Dustin Mathews (http://dustinmathews.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is the owner of Speaking Empire (http://www.speakingempire.com/). Speaking Empire helps you enhance your presentations skills. He also wrote a book with Dan Kennedy, called No B.S. Guide to Powerful Presentations. IN THIS EPISODE YOU WILL LEARN: * The origin story of Dustin Matthews and Dan Kennedy, and how they started working together. Dan Kennedy is an elusive, guarded guy, but Dustin had been making an investment in Dan for some time—enough of an investment to get Dan’s attention. * A bit about his day-to-day job: running Speaking Empire. It’s a company that exists to help people like you deliver the message that they have inside them in an awesome, unforgettable way. * The power of demonstration. Dustin actually turns the entire podcast into a demonstration—and I didn’t even realize he was doing it until he said so! * The structure of a great persuasive presentation. Yes, Dustin walks us through the five core components of a persuasive presentation in detail! Those five components are Intro, Story, Offer, Body, and Close—and he breaks them all down in detail.Read more »

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