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Relax and take notes. I have Brooklyn-native, author and artist Alex Wolf (Forbes, Fast Company) discussing social media and why the metrics we're really looking for are the ones we can't see when it comes to truly building a brand. We talk about life, communication, new cars and grandpas, lol. It all ties together in the most enlightening of ways. Enjoy the episode and go get a copy of her new book "Resonate: For Anyone Who Wants to Build an Audience" available on Amazon Prime.

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