The SaaS Podcast on ConversionAid - SaaS Startups, Growth Hacking & Entrepreneurship
About This Show
The SaaS Podcast is for entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven startup founders and industry experts, who share their business, product and marketing strategies and insights to help you build and grow your SaaS product and business.
Most Recent Episode
158: Lessons on How to Stay Focused While Building Your SaaS Business - with Janna Bastow
4 days ago
Janna Bastow is the co-founder and CEO of ProdPad, a product management tool for product managers. ProdPad helps you to build product roadmaps, uncover the best product ideas to work on next and build what matters most to your customers. ProdPad was founded in 2012 and its customers include companies such as Disney, Automattic and Ebay. The company has been bootstrapped since day one and is based in the United Kingdom. Janna is also the co-founder of Mind the Product, an international product community which has grown to consist of 50,000 members and sold out events in 100 cities around the world. --------- This is a story about two product managers, who were looking for software that would help them do their jobs. When they couldn't find what they needed, they decided to build a tool themselves. It started with some very simple functionality. After two years, they had an insight. They realized that there were other product managers who would pay to use their tool. So they finally had the guts to quit their jobs and work on this idea full-time. They had no customers and had raised no money. They figured they could bootstrap the business for 6 to 12 months. They had their first customer in about 6 months. And from there, they kept improving the product and getting more customers. It took a lot time and hard work to grow their business to around $30,000 in monthly recurring revenue (MRR). Things were looking good, until they lost focus. They ended up wasting a year trying to do too many things, instead of doubling down on what was already working. At the end of the year, they started thinking about raising money. It wasn't something they wanted to do, but felt they had to. It was around that time that they had another 'aha' moment. They identified ONE metric that could make all the difference for them. They decided to have everyone on their team focus on improving that ONE metric. And that's all they did for the next 3 months. And amazing things started to happen once they focused. And they also did a number counter intuitive things to get more customers. Enjoy the show? Get more by joining SaaS Club. Learn more..