ConversionAid: The SaaS Podcast, Startups, Growth Hacking & Traction
About This Show
The SaaS Podcast is for entrepreneurs and companies who want to grow their business to the next level. Each week, we interview proven startup founders and industry experts, who share their business, product and marketing strategies and insights to help you build and grow your SaaS product and business.
Most Recent Episode
151: How Datafox Uses AI to Help B2B Businesses Generate Leads - with Bastiaan Janmaat
2 days ago
Bastiaan Janmaat is the co-founder and CEO of DataFox, an artificial intelligence and prospecting platform. DataFox helps sales and marketing teams prospect smarter and have thoughtful, personalized conversations at exactly the right time. DataFox's algorithms structure information on millions of businesses and deliver reliable data and machine-learned suggestions where and when they're needed. Prior to launching DataFox, my guest was an investment analyst at Goldman Sachs. He and his co-founders launched DataFox in 2013 and to date have raised $9 million in funding. The company's investors include Goldman Sachs and Google Ventures. And their customers include companies such as Twilio, Box, Google, Amazon & SalesForce. ---- This episode is a story about 4 co-founders who decided that they could use Artificial Intelligence (AI) to help sales & marketing people to make better decisions. They saw first hand how the explosion of information available to sales & marketing people was overwhelming and making it harder for them to do their jobs. They decided to use data science and machine learning to capture millions of data points about companies and people. And turn that data into actionable insights. But they also knew that they needed to move fast. So they started building the AI technology, but also did a ton of work manually to process the data they collected. In other words, they focused on solving customer's problems however they could. The first version of their product was sold for $49 per month. Today, their customers pay them anywhere from $10,000 to $200,000 a year. In this episode we talk about how they came up with the idea, how they got started, what they did to get customers and how they've continued to grow the business. We also talk about Artificial Intelligence (AI) and how they're using AI technologies to help real-world problems for businesses trying to prospect and generate leads. Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.