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Episode Info: When she moved to San Diego from her tiny Mexican town at the age of 18, Yesenia Nogales didn’t know anyone, and she didn’t speak any English. The fifth of ten children, Yesenia was used to doing things on her own, so she got a waitressing job and memorized the questions she would need to ask customers. Within five years, Yesenia had started her first restaurant, and she was well on her way to achieving the American dream. Now, Yesenia is a real estate agent and consultant with the SoCal Lifestyle Team at Big Block Realty and the cofounder of WeLease Property Management USA. With 15 years of experience as an agent, Yesenia serves as the president of the San Diego NAHREP, and she is an advocate for building wealth through real estate investing. Today, Yesenia joins Oliver to share the story of her journey to the US, discussing how she eventually learned the language through ESL classes and a roommate who spoke only English. Yesenia describes how she went from waitressing to owning her own restaurants and explains how a desire to be present for her daughter inspired the transition to real estate. She also offers insight around the lessons she learned as a top-producing agent and her aspiration to leave a legacy through real estate investing. Listen in for Yesenia’s insight on how books served as her mentors and get inspired by her fearless story of achieving the American dream! Key Takeaways [0:45] Yesenia’s journey to the United States Grew up in tiny Mexican town as fifth of ten kids Followed family to US at 18, didn’t know English Memorized questions for first job as waitress [8:06] Yesenia’s enduring entrepreneurial spirit Love of learning, always looking for what’s next [9:31] Yesenia’s experience in the restaurant business Found great location in downtown San Diego Expanded to four locations, ran for 12 years [15:06] Why Yesenia transitioned to real estate Wanted to be present with two-year-old daughter Always interested in potential to build wealth [17:39] Yesenia’s first real estate deal Hispanic family, first-time home buyers Found at Open House (focus on specific area) [22:00] How Yesenia put her siblings through college Youngest sister UCLA grad, works for US Embassy Brother received master’s from Harvard [28:18] Yesenia’s top lessons learned as a top producer Faith + hard work + action = success Not afraid of starting over if necessary [31:26] How Yesenia has overcome her challenge with English Reading to keep focus (motivational books) ‘Books were my mentor’ [32:37] What’s next for Yesenia Growing property management company Transition to investment side of market [34:26] Yesenia’s advice for her younger self Get education and take action Don’t be afraid to network Connect with Yesenia WeLease Property Management USA SoCal Lifestyle Realty Yesenia on LinkedIn Connect with Oliver Big Block Realty Oliver on Facebook Oliver on LinkedIn Resources NAHREP Toastmasters International The Power of Focus: How to ...
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