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Bill Imada is the founder, chairman and chief connectivity officer of IW Group, an advertising, marketing and communications agency focusing on the growing multicultural markets. For more than 20 years, he has worked with some of the best known brands in the world, including Coca-Cola, McDonald's, MGM, Toyota, Verizon, Walmart Stores, Walt Disney, HBO and a ton of others.   He is also the co-founder of the Asian & Pacific Islander American Scholarship Fund (APIASF) and established the Asian/Pacific Islander American Chamber of Commerce & Entrepreneurship (ACE), an organization that is based in Washington, D.C. His efforts were recognized by The White House and he was invited to meet President Barack Obama and subsequently appointed to the President’s Advisory Commission on Asian Americans and Pacific Islanders by President Obama.   A consummate advocate, collaborator, connector and networker, Bill Imada founded The National Millennial Community in 2015, an organization comprised of leaders from across the United States committed to breaking the negative stereotypes and changing the conversation about the millennial generation.   In this episode:

  • Bill shares a personal story that emphasizes why asking for what you want is crucial
  • We discuss the importance of framing conversations to give people context and texture so they connect to and remember what you are saying or offering, and take action
  • We also talk about Millennials and the organization he founded to create a dialogue that changes the conversation we hear today about the Millennial Generation
  • Plus Bill shares a networking tip that will help you standout and connect faster at your next networking event
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