Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Episode Info

Episode Info:

Digital Ad Market Update: 6/22 - 6/27 2019

Co-Host Joe, on his own again, brings in producer Kyle since co-host Matt is on vacation. This week's digital marketing update is 36 minutes and you'll love every minute!

ANNOUNCEMENT: We will not be in the studio next week, which means we won't see you till July 11th.

Top Stories:
A continuation of last week's brand safety story, a coalition was formed called GARM (aka Global Alliance for Responsible Media), made up of advertisers and social platforms.

LinkedIn seeks to boost engagement on their platform by rolling out a new algorithm to reduce viral content and boost niche content specifically to the interests of each user.

General Mills and other big brands are extending payment windows for RFPs. In other words, think twice before you consider that next big brand RFP.

Walmart puts more skin in the online delivery game in effort to rival Amazon, but still has some challenges ahead.

Article Mentioned:
Brand Safety Coalition: https://tcrn.ch/2ZJOM5Y
LinkedIn: http://bit.ly/2YfsAAz
General Mills: http://bit.ly/2Nq08uu
Walmart: http://bit.ly/2YeL7g7

Read more ยป

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Episode Options

Listen Whenever

Similar Episodes

Related Episodes