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Episode Info

Episode Info:

Digital Ad Market Update: 6/22 - 6/27 2019

Co-Host Joe, on his own again, brings in producer Kyle since co-host Matt is on vacation. This week's digital marketing update is 36 minutes and you'll love every minute!

ANNOUNCEMENT: We will not be in the studio next week, which means we won't see you till July 11th.

Top Stories:
A continuation of last week's brand safety story, a coalition was formed called GARM (aka Global Alliance for Responsible Media), made up of advertisers and social platforms.

LinkedIn seeks to boost engagement on their platform by rolling out a new algorithm to reduce viral content and boost niche content specifically to the interests of each user.

General Mills and other big brands are extending payment windows for RFPs. In other words, think twice before you consider that next big brand RFP.

Walmart puts more skin in the online delivery game in effort to rival Amazon, but still has some challenges ahead.

Article Mentioned:
Brand Safety Coalition:
General Mills:


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