This episode is brought to you by Victoria's Small Business Festival, happening across the state from in August and early September 2017. Check out festival.business.vic.gov.au/ to access over 500 free and affordable events to elevate, support and inspire you and your business. Today, we’re in the company of Justin Dry, co-founder, online wine club Vinomofo.com. Justin, along with his brother-in-law Andre, originally started their business as Qwoff, an online wine community, where members rated and reviewed wines. They then produced a web series chronicling their wide road trip across Australia in a combi visiting some of the countries best winemakers. But after several years of trying to make it a viable business through community and content, Justin and Andre pivoted to become a wine deals site, adding commerce to their mix, and so Vinomofo was born. Here we talk with Justin about the journey, and the role innovation has played in taking an idea, executing it, learning, pivoting and the importance of evolving in small business.