Scale Well Podcast
About This Show
The Scale Well Podcast, presented by Nudge and hosted by Phil Beene and Mac Gambill was created to inspire health entrepreneurs and healthcare innovators to deliver better solutions with better business models for a healthier future. Each week we feature health business and healthcare innovation discussions and interviews to uncover the guiding principles of breakthrough health services and scalable business models.
Most Recent Episode
How to grow a coaching business with free content (Ep 24)
Full show notes at https://scalewellpodcast.com/healthcoachsolutions
Kathleen LeGrys, the creator of Health Coach Solutions and co-host of The Business of Wellness podcast talks about how to use free content in attracting, growing, and engaging your audience.
[2:10] An overview of Kathleen's beginnings as a health coach and the many lessons she learned about how to start a coaching business -
[5:38] Why should someone put in the time and effort to create content? Why isn't giving away content for free undervaluing your time and expertise? -
[8:05] How free content helps you and your business get discovered -
[11:40] An example of how to create and market a blog post with a lead magnet as free content to attract visitors -
[12:40] The initial awareness stage, evaluation stage and purchase stage of the marketing funnel and why successful marketers excel in the middle (evaluation) stage -
[17:00] Are podcasts and blogging necessary when someone first gets started? What are the best mediums for those just getting started marketing their coaching business or other health and wellness business? -
[22:07] One of Kathleen's favorite strategies, reaching out to colleagues for an expert panel post -
[23:55] More free content best practices and tips of the trade from Kathleen -
[28:17] How to focus on writing for your target audience, and their specific interests.
Learn more about Kathleen and Health Coach Solutions at https://www.healthcoachsolutions.net and the Wellness Business Podcast at http://www.thewellnessbusinesspodcast.com