Scale Well Podcast
About This Show
The Scale Well Podcast, presented by Nudge and hosted by Phil Beene and Mac Gambill was created to inspire health entrepreneurs and healthcare innovators to deliver better solutions with better business models for a healthier future. Each week we feature health business and healthcare innovation discussions and interviews to uncover the guiding principles of breakthrough health services and scalable business models.
Most Recent Episode
Why We Built A Mobile Coaching App (Ep 27)
Dec 11 2017
Why was it so important to build a coaching app? Coach Messenger makes on-the-go client engagement easy...
[0:25] - A full-time hire to lead the coaching app development charge, 6-months of dedicated development and testing across the team, ongoing updates and support going forward… and it was all worth it if we can make building engagement with clients easier for practitioners.
[1:41] - A few little-known tidbits about the Nudge Founders, and how Mac and I became a bit obsessed with the art of digital engagement.
[4:10] - The two different cognitive processes we have and use. System One Thinking - the fast thinking system - includes in-the-moment decisions and intuitive reactions. And System Two Thinking - the critical thinking and deeper analysis thinking. The need for a mobile coaching app comes mostly from clients (consumers) System One thinking. When you’re talking about online experiences or mobile apps, consumers (your clients) have come to expect to get pretty immediate responses.
[5:40] - How can we learn from all of this to maximize our engagement with clients? How do clients use online and mobile services, and when do they expect instant gratification? What does this mean for your business? Your coaching programs?
[6:30] - How the digital environment is different and why you should understand the importance of immediacy.
[11:07] - The way the Nudge Coach Messenger app complements the web version of Nudge Coach makes it so that you are always able to go above and beyond for any of your clients and show them that you are present with them and there for them in their time of need.
[12:30] - The importance of setting appropriate expectations with clients up front, and thereby managing expectations for yourself. It’s easier to go above and beyond with reasonable expectations. Customer Satisfaction is often equal to the amount the actual experience exceeds the expectations going in.
[15:15] Immediacy is a powerful principle of engagement. THIS is why Nudge has put so much time and effort behind their coaching app - Nudge Coach Messenger - and how this type of engagement can be so beneficial to help you get clients results, keep clients longer and grow your business.
Episodes of This Show
Nov 7 2017
Oct 25 2017
Sep 30 2017
Sep 17 2017
Rated 5 out of
very informative and lot's of great information!
Phil and Mac have been able to have some incredibly prominent folks join them on the podcast to share key aspects of growing a digitally-equipped wellness business.
Really excited to see who they will get next!
Date published: 2016-12-09
Rated 5 out of
Valuable and extremely interesting!
Such a good resource for my business and these guys are super relatable too! The episode with James Maskell was full of great info.
Date published: 2016-12-27