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Episode Info: then reduced again to the mobile version of your website, where the image is even smaller. What you don’t see is that the file size could actually be the same, just the display part of it is smaller. And that’s kind of a disconnect that is very hard to manage for content creators that are not programmers or graphic specialists. And the content management system that runs your website helps you with that part of it. Adjust the images file size according to need So, first when you upload a image in the biggest size that comes from your camera, and even the photos from your mobile phones are four, five thousand pixel wide, when you look at the file size or the dimensions of the original. So what the content management system’s like word press does is on upload it also creates copies of that image in smaller sizes, so you can say, okay, the large size is 1000 pixels wide and 600, yeah, and then the next one is 600 wide and then the next one is 300 wide. And then you have a thumbnail that’s 150 wide, pixel wide. So, and those different sizes will be available for you depending on the context in which you use that image. Is it that you wrap around the text or it’s only half the size of the blog post or do you just wanna have it as a thumbnail in a group of other pictures. So, depending on the context, your content management system helps you very well, very much with that. It’s still recommended that you, before you upload that image, you actually don’t upload the 5000 pixel wide, but only resize it to maybe 2400, half the size or even 1600, so you don’t waste so much time uploading it. So, another way your content management system helps you is the web designer actually adjusts the image size, depending on screen size with the cascading slide sheets and with code that it actually resizes the image on the file when rendering from the website. And so that’s … Your developer would do this, you are not gonna have to bother with that, but ask your developer about it, what happens with the images. WordPress Plugins for Image compression And then for WordPress, there are two plugins out there that help you with the compression rate. So, an image has a level of detail and when you cannot take pixels out because you wanna resize it to a smaller size, you pick pretty much pixels out which means you remove detail and then and the plugins help you with that to get to a compression rate, where it is a minimal loss of detail, limited loss of quality, with a maximum of compression. The plugin, one plugin is called Smush.it from WPMU DEV and the other one is called Imagify from WP Media out of Europe. And we will have all the links of course on the show notes, not only for those two plugins, but also for how you can test the load speed of your website. Now, Jim you want to ask about a quality of the images. I think you mentioned that it touches the viewer on an emotional level and allows the viewer to connect, so that’s more the composition or the topic of an image. I think that would be just another podcast, we could have topic of photography. Yeah, it’s definitely a composition kind of point of view. To lead people into the image and then out of it or yeah, kind of through the image, to connect with the people in there, people connect with people, so unless it’s an environmentalist organization or a landscape kind of that wants to preserve nature, of course nature is also very appealing, but most people connect with faces in images. So, it would be good to have actually your heroes from the organization in a picture. What else were you thinking of? Make your supporters  your heroes also in your photos Jim O’Reilley: Well, now that pretty much answers where I was trying to go with it. You have a choice really between a very professional image that you have taken from another source that we’ve already talked about or you have the image that’s taken from your organization. As you take your donors, volunteers and staff members and make them into heroes, that is a very powerful image for the reader, because the reader or the viewer all of sudden sees people who are intimately connected with this mission and strategy of your organization, so that’s where I was trying to go before when I was talking about quality of images. Let’s return, for just a second, to the importance of images as a whole. And I think there’s two ways to approach this, one is to talk about why viewers prefer images and what percentages are we talking from a data point of view. And then, just finally, how do we efficiently get images to social media? ‘Cause it’s one thing, as we’ve talked about, bringing it into your CMS and getting it onto your website and your blog, but then you also wanna get that image to other media. Other social media. Why a Featured Image for every blog post is essential for social media engagement Birgit Pauli-Haack: Yeah. So when people come to your website, you would use images, like a featured image, that the image attracts more than a headline. When people skim through, scroll through your front page, it’s almost like the social media newsfeed trains us to scroll first and then stop and see what grabs our attention. And images are so much more powerful than any text that you could put in there. Although, Facebook is actually experiment quite nicely with background of text. But HubSpot, which is a very large marketing organization, content marketing company, learned through their studies that Facebook posts that include images receive nearly three times more engagement than plain text content. If you follow our podcast or go back and binge listen to some of our podcasts. I learned it’s a thing now that you binge listen to podcasts. And we have 20 other episodes for you. You will hear us say that your website is actually your central hub, where you post your content because you’re in control, you’re not on rented land.  Publish once and then use some of the automation or some the tools that are on your website, like a sharing button, or a publicize plugin to push your content to the social webs. And your content management system has some scripting in the background of it that identifies the particular image that belongs to your blog post and pushes that to the social media as the big image next to your sharing comments for that particular link. OpenGraph meta tags help with Facebook and Twitter displays of your posts The same happens when you share something on Twitter. It also shows that image on the Twitter feed. It’s very important, because everybody scrolls and if there’s an image that they like, then they stop and actually start reading the text that’s on the post. Instagram is really big now, after Instagram stole a few features from Snapchat. There is however not a easy way to publish something from your website to Instagram, because it’s a different platform and that has been our experience now that … Although you post a lot on your website, your blog post, but in between you wanna make sure that you post the relevant content suitable to the platform where you post it. So, it might be something different because Instagram is a whole social network by and in itself and it’s actually a photo sharing site.  So although a lot of people read the comments and there is some interaction there, any link that you put in an Instagram post is not live. So, people cannot come back to your website. That’s more kind of to entice and to, okay, there is more to see and they need to go to your profile to get to that link, while they’re looking at an ad. But that’s the only two pieces where you actually have links that go to the website. But, nevertheless, the interaction and that’s another trend now is that you can certainly automate a lot of social media, but to have real impact and to connect with your followers, you need to actually be present. And the social networks make you do this some way or other. Instagram you cannot push somebody back to your website. If you wanna interact with them, you need to be on Instagram. Facebook prioritizes Facebook Live Facebook does the same thing with helping you with Facebook Live. Yeah, so you need to interact with the people while they’re there, while you’re on a live video entertainment. You do a Facebook Live broadcast for 15 minutes or 20 minutes and Facebook will prioritize that kind of content, so the algorithms build so that interaction actually happens on the social network with your audience for one single reason, those social networks wanna sell the advertising and then need the eyeballs and those are your audiences as well. So, there’s that kind of few things that are not necessarily built for community building, they’re more built to make that business worthwhile, that’s the thing right now and if you wanna reach 1.5 billion people at once in some way or fashion. And if it’s only the few thousands that are connected through your website, they need to play by their rules. So, you have the two things, both things, two birds with one stone. Put the feature image into your blog post, so it performs well on the social media and then be present on the social media, so you can connect with your audience there. Jim O’Reilley: Thank you. That, I think sums it up pretty well. It’s … We have to remember always why we’re doing something and the significance of where we’re going and why we’re going there is what makes this kind of thing important and hopefully we’ve conveyed that to you today in a non-tele-prompted fashion as opposed to sometimes, before I get carried away the day before we gonna present a podcast and I script out a whole thing and then we throw it away and we come back with a different kind of script entirely. So, hopefully you’ve enjoyed it. For us, I think it’s a little more pleasurable and I think we get a little bit deeper into subjects that you might be interested in at the time. So, for now that’s all from me for today. We look forward to next time. And the links of virtually everything we’ve talked about today will of course be on the show notes. Bye for now. Birgit Pauli-Haack: Yes, and if you enjoyed our podcast, leave us a review or send us an email. Yeah, we’re always happy to hear from you, the email is podcast@NPTechProjects.org. The show notes are on https://NPTechProjects.org/podcast. And this is episode number 21. Until the next time, good bye. Jim O’Reilley: Thanks everybody. .........
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