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Episode Info:

Key Insights

  • Word of mouth marketing has the highest conversion rate
  • 2.1 billion product recommendations are made each day on social networks
  • Influencer job split into the content creator and the content validator
 Key Moments in the Podcast[00:05] About Melanie

[03:27] The process of creating something new

[06:33] Financing for Melanie’s idea

[14:10] Blockchain and tokenizing the platform

[16:16] The token generation event

[20:24] Importance of staging a product

[21:22] The problem the protocol solves

[24:07] Content marketing

[30:10] Honesty and authenticity

[33:10] Influencers 

[35:39] What brings Melanie to the UAE

[42:05] Fostering a network 

Quotes“It’s a marathon, not a sprint.”

 “You can be a creator, validator or user on the platform.”

“The influencer is a job split into two. One is the content creator influencer and one is the content validator influencer. Both will be equally important.”

“When you’re creating a protocol, you are in constant fundraising.”

Follow Website:

 LinkedIn: Melanie Mohr

 Twitter: @MohrWom

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