The Database, a Nielsen podcast
About This Show
In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.Read more »
Most Recent Episode
Episode 13: Where Local and Out-of-Home TV Viewing Fit Into Today’s Media Landscape
On this episode, we’re going to take a look at local TV and out-of-home viewing—who’s watching, the contributions they add to the overall viewing picture and how networks, advertisers and agencies should be looking at the evolving trends in the local and out-of-home viewing scenario.
Our Nielsen guests on this episode include Gerardo Guzman, SVP Product Leadership, Justin LaPorte, VP of Local Audience Insights, Jenn Carton, Director of Product Leadership, and Gorki DeLosantos, Director of U.S. Media Communications.Read more »