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Episode Info:

In this episode, we explore why consumers are increasingly focused on the quality of their pets food; what claims and attributes they’re searching for; and how can brands and retailers can stand out in this growing industry. Then we learn how Nielsen can connect the dots for advertisers and help them connect with pet owners through media. Our guests include Maria Lange, the Client Director for Nielsen’s Pet vertical, James Restivo, the Commercial Lead for Nielsen’s pet vertical, Peter Katsingris, SVP, Audience Insights at Nielsen, and Michael Receno, from Nielsen’s Media Communications team.

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