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Americans aren’t drinking the way they were just a few years ago. An abundance of choice and the influence of health and wellness trends are re-shaping behaviors and preferences. There are ways, however, to break through. That’s because today’s consumers are seeking experiences—both in their glasses and at their watering holes of choice. Our guests include Danny Brager, who leads Nielsen’s beverage alcohol practice, Danelle Kosmal, a VP in Nielsen’s beverage alcohol practice, and Matthew Crompton, client service director for Nielsen CGA, which measures on-premise consumption of alcohol at bars, restaurants, nightclubs and other on-premise establishments.  

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