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Episode Info:

For fans, sports are a favorite form of entertainment around the world. But for the athletes, teams, sponsors, rights holders and others, sports are also big business. This episode of The Database explores the ins and outs of sports marketing. With digital devices increasing fans’ access to their favorite sports, as well as new ones, the opportunities for brands and rights holders are growing—provided they can engage today’s fans. Our Nielsen guests on this episode include Jon Stainer, Managing Director, Sports - Americas; Max Barnett, Global Head of Digital, Sports; and Kathy Lubner, VP, Research, Sports.

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