In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.Read more »
In Nielsen's The Database, we'll explore topics and trends across a variety of industries—digital, FMCG, retail, media and more—using Nielsen data and research. Experts will bring the data to life and share why it matters.Read Less
On this episode, we take a look at the innovation process, including whether agile processes can work in the FMCG market. We discuss the importance of understanding problems before developing solutions for them, as well as how it’s not always the first-to-market products that stand the test of time. Our guests on this episode are Jenny Frazier, SVP, Innovation at Nielsen, and Chris Fosdick, Partner at the Cambridge Group.