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Lea Woodford is the Chief Executive Officer and founder of and SmartFem TV. SmartFem was created as a result of her many years as a Publicist, columnist as well as a Radio & TV Personality. She has extensive experience as a business consultant and entrepreneur but decided the only way she could make a difference for women was to create her own magazine that bridges the online community with the local community. Her passion is connecting people.  In this episode, Audrey, Lee and Lea discuss: ·           How to provide value via cold call outreach on social media - vital for recruiting new talent ·           How to use social media to shortcut prospecting·           How smart technology is the pathway to further warm leads  "You have to boost. You want to go where the food is. Right now we're focusing on Facebook groups and the reason I liked the group building your own platform,. First of all, we do conferences but the second thing is Facebook can monetize it and if Facebook can monetize it, your people are going to see it." – Lea Woodford   Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Lea Woodford:   ·         Twitter:  @smartfemmagazin·         Facebook:·         Website:·         LinkedIn:  Connect with the hosts of Manage Smarter: ·         Website: ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong ·         LinkedIn: C. Lee Smith   Connect with SalesFuel: ·         Website: ·         Twitter: @SalesFuel ·         Facebook: 

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