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Episode Info: cess is that the banker or you, whoever's running the process, creates a deal book. The deal book is, I don't know, 10 to 20 pages, nice and pretty, with a lot of charts and graphs showing just what a wonderful investment your company is. You spend some time working with the professional to kind of put that deal book together, and then you or whoever you've hired approaches potential buyers with that deal book. The idea is to drum up interest. Typically, the banker will add some urgency into the process like, "Hey, here's the deal book on Auto Anything, and if you are interested, we'd like some approximate bid or something by next Thursday." There might be a couple calls with potential investors then or potential funds, but the first step is assembling that deal book and getting it in front of the right people. That's, I'd say, the more proactive way to sell your business. There's always the reactive way,...
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