In this episode we talk about: Burger King's controversial OK Google ad campaign. Using the Observer-Expectancy effect in marketing. Newsjacking the 2017 Solar Eclipse. And then we finish off with the weekly roundup of tools and apps for content creators and marketers. This weeks roundup: The Hemingway App for reducing fluff an clutter from your writing. PlaceIT for killer mock ups for your proprietary apps or SaaS screenshots. Headspace and Calm for guided meditation for the busy professional.