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Episode Info: Luis Garza is the founder of Kinedu, an app that provides educational games and activities for parents and kids to play together. He was born and raised in Monterrey, Mexico but had the opportunity to study abroad at a young age. Luis knew from early on he wanted to give others the same educational opportunities he had been given as a child.  After college, he joined the corporate world but eventually made his way to his passion: early childhood education and entrepreneurship. His first startup was Advenio, a high-quality daycare for preschoolers in Mexico, which led to his current pursuit: Kinedu.  Kinedu encourages early childhood development at scale. Parents and teachers can access over 2,000 one-minute long videos on Kinedu’s app that provides them with content and tools to better engage in their child’s development. For this episode, I sat down with Luis, our first guest from Monterrey, to talk about what it’s like starting a business and living in one of Mexico’s most important business centres. We cover his journey from the corporate world as a consultant, to developing a business plan for his first startup Advenio, and eventually starting Kinedu. We also discuss the cultural differences that led him to miss trains while he was attending boarding school in the UK, and what it was like to study at Stanford at a time when no one was really paying attention to tech.  Learning to be an entrepreneur in Mexico Luis confesses he felt like he was on autopilot during his first six years out of high school, studying at Stanford, then dabbling in the management consulting world. Despite his recollections of ‘coasting’ through those years, there were two things Luis knew he wanted to do. First, he recognized his privilege growing up and studying in the UK, and wanted to help other people in Mexico be as fortunate as him. Second, he knew he had to move back home and learn how to be an entrepreneur in Mexico before he could help others.  Check out this episode of Crossing Borders to find out how Luis dived into Mexico’s startup ecosystem and eventually co-founded  Advenio with Rene Lankenau. The four pillars of a “Corporate Day Care”  Advenio was on a mission to reinvent childcare in Latin America at a time when no one wanted to talk about this industry in Mexico. A year before starting their project, Mexico experienced its worst childcare tragedy: the 2009 Hermosillo daycare center fire. Companies that had initially shown interest in incorporating Advenio centers in their buildings, abandoned the project. Luis set out to use Advenio to change this negative sentiment using four pillars: a high functioning model for parents, perfect safety standards, a big focus on learning, and highly trained teachers. Check out this episode to learn more about how Luis changed the country’s perception on daycare centres in Mexico with his first startup, Advenio. “The barrier to scale is a lot higher in LatAm than in the US” Luis has seen ...
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