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Episode Info: Eat more frogs for breakfast. In this episode of the BulletProof Listings Podcast, Nathan interviews Coldwell Banker-Gundaker Mega Agent, Colleen Lawler. Nathan and Colleen discuss initial failures, Colleen's AH-HA moments, his greatest successes, and what it takes mentally to prepare yourself for success, and craft a profitable real estate business. Success Quote"If you aren't going to do it well, don't bother." -Colleen Lawler Biggest Failure Many years ago as the market was beginning to spiral down,  I was working with a woman who had just lost her husband, and who had a very pricy home to sell. We had an offer early on, which she chose not to accept. After many months of being on the market, my client sat in my office, pointed at me, and sternly told me, "You should have made me take that offer." From that point on, I knew I had to be up front with all of my clients, and tell them what they need to hear versus what they wanted to hear. Real Estate AH-HA Moment About 8 years ago Kathy Irvine, who started the Irvine Team and I partnered up.. When she retired, and we transitioned to me running the team, we had a concern that people would want to do business with Kathy since it was her name, and she had run it for so long. What we found was that people just want to buy or sell a house, and it's not about the ID or the ego. If you've got a good team, and good people doing a good job you will be just fine.  99% of people just want the job done, and done well, and it's not about me, or anybody else. Nugget of Knowledge Eat more frogs for breakfast. If you tend to the things that are hardest first thing in the morning, the rest of the day is a cakewalk. You will be very productive if you do the hard things first, every day. Current Business My proudest moment is collaborating with my team, and being recognized as the #1 team out of 1700 agents every year.  It's not about me, it's about the work of several people. I love the new, young people coming into the business. Rapid-Fire Round What was the one thing holding you back from being a top agent? Extreme call reluctance. I think I may have paced back and forth for a half an hour before being able to call a buyer who came though an open house to ask if they'd like to work with me to buy their next home. What was the best advice you've ever received? "Try to keep the tyranny of the urgent from getting in the way of what's really important." Read more about prioritizing what is not important and
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