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Episode Info:

Find out how Kayla Jans uses Instagram to get her Eyebrow Microblading business booked out 6 months in advance!

Kayla doesn't even have a website yet and is booked out due to the demand she has created from her Instagram account @baybrows.

Kayla shares her tips for what makes a successful service-based business Instagram account.

Show Notes: [1.24] When did Kayla start Bay Brows Instagram account 

[2.36] Why we use Kayla's account as a great example of how to use Instagram for a service-based business

[4.08] The importance of having clear and honest images to showcase your service business

[4.33] How you can use images of your clients on social media

[6.00] How you can use Instagram for 'social proofing' for your business

[6.15] How to use influencers for a service-based business

[7.15] The importance of using Influencers early on in your business

[7.59] How to pick the right influencer when you're getting started

[8.32] What equipment Kayla uses to create content and the key things she makes sure she's doing to make sure her content is high quality and clear

[10.08] Photos vs Video and Kayla's thoughts on both

[11.38] How to effectively use story highlights for your business

[14.58] Kayla's advice for service/beauty brands for how to successfully use Instagram

[16.33] How you can find/make content for a service based product

[17.51] What mistakes does Kayla see businesses making on Instagram

[19.24] Why and how did Kaya start her business and the part 'Landmark' played in it

[21.02] How to transition into self-employment

[22.40] The realities of being self-employed

[24.33] Where Kayla gets motivation and inspiration from now

[26.15] How you can create your perfect eyebrow

Find Kayla at @baybrows

Find Tash and Viv at @acethegrampodcast

Tash- @tastefullytash

Viv- @vivconway_


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