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Episode Info:

Sarah Holloway is a Melbourne lawyer turned Funtrepreneur. 

Sarah owns Matcha Maiden, the popular Melbourne cafe Matcha Mylkbar, she hosts the podcast ’Seize The Yay’ and has her own following on @spoonful_of_sarah.


Sarah has successfully used Instagram for growing both her businesses and has built a strong personal brand. 

Sarah shares what she's learned from growing both.


Show Notes:


[1.30] Turning Sarah’s first question on her: what makes her relatable and what is the most human thing about her

[3.30] Why Sarah posts ‘raw images’  on her personal Instagram and how she keeps her personal Instagram and journey authentic 

[6.45] How does the way Sarah posts on her personal branded account differ to how she posts/uses her business accounts @matcha_maiden and @matcha_mylkbar

[7.55] Posting for what your community wants and how to stay ‘on brand’

[8.35] Why things like ‘style guides’ can help you with your consistency and voice on Instagram

[9.20] Why Sarah doesn’t post all her business news on her personal account

[10.20] How does Sarah balance her businesses and her personal brand

[13.30] Sarah’s advice for people with passion projects or businesses for finding structure in their lives

[17.30] Schedugram for Instagram scheduling + advice for staying on top of successfully running multiple social media accounts 

[18.10] The power of User Generated Content

[21.20] How to create a strong ‘voice, colour, style’ etc

[22.15] How to get people to create content for your brand when you don’t have a massive following

[25.10] How to make your business more Instagrammable

[30.30] The importance of outsourcing social if you’re not passionate about it

[30.50] Key mistakes Sarah thinks people make on social media/Instagram

[34.45] The importance of having a clear intention of why you’re using Instagram

[35.30] Why you should do an Instagram ‘cleanse’

[37.45] What’s next for Sarah


Check out Sarah on Instagram at





Check out Ace the Gram hosts Tash and Viv at




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