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Episode Info:

Tom Hill, a 'Potter' from Mount Maunganui explains how he uses Instagram to sell out his pottery!

Tom has less than 3k followers on Instagram and consistently sells out every batch of pottery he makes. Tom shares his tips, his journey, why he got started his pottery and how Instagram has impacted his business.

Tom shares with us how to gain a quality following and how it's all about the quality of your followers, not the quantity. 

Show Notes:

[1.09] How Tom got started in pottery and the influence Japan had on him

[2.21] How long did it take Tom to start selling out his batches on Instagram

[6.06] How Tom uses Instagram for his primary marketing technique 

[7.44] How Tom built a "quality" audience and how it allows him to connect with new people all over the world

[9.49] How the Instagram algorithm favours new accounts and how to use it to your benefit

[10.18] The factors that have made @okapottery successful

[10.59] Tom's future plans for Oka Pottery and his life

[12.17] How Tom's cups are reusable and how he is passionate about keeping them NZ made

[14.12] Tom's expansion plans and staying niched and authentic to his pottery style

[15.13] What Tom gets the most engagement from

[18.35] The app to tell you the best time to post (WhenToPost or Prime if you're in the USA)

[19.06] Tom's advice to other small businesses wanting to succeed on Instagram

[19.55] How stories have changed the way people use Instagram

[20.47] How to stay real on social media but still post content you're proud of

[22.58] The importance of authenticity on social media for succeeding in the future

[23.19] The balance of being vulnerable on social media while still providing value

[24.23] Going live on Instagram

[25.50] How Tom can connect to his audience and get real-time feedback on his releases etc

[26.12] How Tom runs his pottery launches

[28.30] Tom's final advice for small businesses using Instagram or wanting to start using Instagram






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