About This Show
Whether you are just launching a career in professional organizing and productivity or you’re a seasoned veteran — The Stand Out podcast will teach you how launch, grow and market your business. Host Sarah Karakaian interviews business experts and successful professionals in the productivity and organizing world to give listeners an unfair advantage when it comes to creating the business of their dreams.
Most Recent Episode
Episode 7: Understanding Your Niche with John Hunt
John Hunt is the senior manager of digital marketing content and e-commerce for Smead Manufacturing. Mr. Hunt has over 25-years of experience in both traditional and non-traditional media including digital strategy content creation and new product development. He also is the host of Keeping You Organized, the weekly webcast that often features NAPO organizers and is now in its fifth season. Produced by Smead a leader in office filing products and records management systems for over 100 years that has had a long term relationship with NAPO. Through Hunt’s leadership, Smead focuses on creating solutions-based content creation that builds goodwill with professional organizer and productivity consultant communities. John is going to help us understand how organizers and productivity consultants can take this model and apply it to their own businesses. What you’ll learn about in this episode: How to build on marketing assets you already have Ways in which NAPO partners with companies large and small The benefits of strong relationships between service providers and product providers The importance of developing your unique selling proposition – your niche and what makes you stand out Using seminars to add value and capture prospects already expressing an interest in your service Steps in nurturing a sales relationship from initial inquiry, to gathering contact, to soft touches and offering things of value, to sale How selling starts with proving to people you can deliver, not just telling them Why “I want to promote my (fill in the blank)!” is not the best sales pitch to get in front of an audience. Staying ahead of the transition from a paper to a digital world