Marketing Garage
About This Show
Show Info:
Get a look under the hoods of America's top marketing machines and hear from people who build them. Through engaging interviews, Target Marketing's Editor-in-Chief, Thorin McGee, uncovers how leading brands assemble high-performance marketing technology stacks.Read more »
Get a look under the hoods of America's top marketing machines and hear from people who build them. Through engaging interviews, Target Marketing's Editor-in-Chief, Thorin McGee, uncovers how leading brands assemble high-performance marketing technology stacks.Read Less
Most Recent Episode
How Silicon Labs Engineers a Great B2B Customer Journey
7 days ago
·
23 minutes
Using a tech stack that marries Adobe Experience Manager with Salesforce CRM, Kamran Shah, director of corporate marketing with Silicon Labs, is able to recognize the landmarks in their customers’ buying journey, nurture them at the appropriate steps and hand them off to the sales team only when the customer and sales person are both ready to engage. Listen to this episode of Marketing Garage to understand the philosophy and strategies that went into creating this top marketing machine.Read more »
Using a tech stack that marries Adobe Experience Manager with Salesforce CRM, Kamran Shah, director of corporate marketing with Silicon Labs, is able to recognize the landmarks in their customers’ buying journey, nurture them at the appropriate steps and hand them off to the sales team only when the customer and sales person are both ready to engage. Listen to this episode of Marketing Garage to understand the philosophy and strategies that went into creating this top marketing machine.Read Less
