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Episode Info: Today I’m thrilled to have Ilana Wechsler on the show. Ilana is someone who I met randomly at the Traffic and Conversions Summit in San Diego. She founded Green Arrow Digital where she runs pay per click marketing for other businesses. In fact, her bread and butter is the Google Display Network which is the only ad network that I have never been able to make profitable. So today we’re going to learn how to run profitable Google Display Network ads. What You’ll Learn Ilana’s background and what led her to create Green Arrow Digital How the Google Display Network compares with Facebook ads The most common mistakes people make with the Google Display Network Important guidelines for running successful ads Other Resources And Books Green Arrow Digital Sponsors Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Created specifically for ecommerce, it is the ...Read more »

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