MrRichardClarke: Sport - Digital and Social
About This Show
An exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.
Most Recent Episode
Rudy Gestede: Entrepreneur, YouTuber, Striker
6 days ago
Rudy Gestede is the epitome of a modern footballer.Aside from training and playing, he is building businesses, developing his charity and promoting a personal brand on YouTube.The Benin international has featured for Blackburn, Aston Villa and Middlesbrough during a high-calibre career. But his is looking ahead to later life with a spirit of entrepreneurship and self-development.And social media underpins all it.
Topics discussed:2:42 Starting on social media. The reason behind his YouTube channel4:03 Moving on the narrative and starting 'serious' interviewing5:32 "YouTube is the new TV" 6:01 Filming methods and the issue of intimacy 7.11 Interest in self-improvement and podcasts 8.10 The life-plan after football10.00 Leveraging sports mentality in business11.01 His podcast playlist15.10 His overall content strategy 17:35 Why his energy drink business failed18.41 The import/export company in Benin and the problems in Nigeria market19.41 Other business in Africa22.00 Developing his foundation in England21:23 Dealing with the 'distraction' 23:20 The content strategy for his foundation24:07 Coping with negativity on social media as a footballer25.18 Why the sentiment is so bad26:04 Improving the level of debate27:41 How footballing success can affect his business29 31 Showing the strength of his relationship 32:01 Success v happinessLINKS
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