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Episode Info

Episode Info:

Next-gen digital insights providing insights on user behavior and which in-page elements drive revenue or get in the way of conversion...

Jean-Marc Bellaiche, Chief Partnership and Strategy Officer for Contentsquare (a digital experience platform (DXP) that helps you to optimize your customer journeys and increase conversion rates), joins Marc Raco on location at Shoptalk 2019 in Las Vegas.

In this episode:

  • The value oft Shoptalk, and why Contentsquare is there
  • Creating personalized experiences online is a hot topic, along with AI
  • Making sure that each company and team-member can delight customers online - democratization of this process
  • Make sure give sight to customer, can see what’s happening online
  • Increase consumer experience mixed with taking in data in and analyzing performance in a retail environment
  • So visual and easy too use, augmented reality on website
  • How partners can see performance info on different zones on your website
  • The easy setup, a line of javascript powered with AI
  • Data is organized around new zones and changes on a website
  • How much education is needed - and how when presented at the right level, there is a “wow” effect
  • Being fully GDPR compliant
  • Primary target clients
  • Jean-Marc's career history with a passion for passion, and focus ion tech
  • How close to creative ContentSquare gets with clients
  • Collecting billions of clicks per month, resulting in impressive data
  • With new video you. can tell compared to previous video where engagement is and levels of that engagement
  • The data to support creative decisions
  • Majority is with players with commerce, and work with non-retailers (i.e. banks, insurance companies) - helping with better conversion
  • Fashion/beauty/luxury - why such strength in those verticals?
  • Jean-Marc on staying grounded when traveling - exercise, photography
  • Interest in the meaning of life

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