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Episode Info

Episode Info:

TOMS has been an often references example of how a business gives back as part of its model.  Recently Rob Sanchez sat with Stacy Carpenter, Director of Customer Experience for TOMS, on-location at eTail West in Palm Springs, CA.

  • Stacy at eTail to look for solutions for the customer journey pain points
  • TOMS is evolving the way they give and impact the world
  • Giving $5M toward ending gun violence, creating experiences to educate the customers and drive purchase
  • Greater impact through greater sales, and always looking for a path to balance on the online presence while staying true to the brand
  • Educating consumers on the mission, not relying on commerce sales tactics but being more innovative, and interactive
  • Is TOMS part media company?
  • Trying to engage the customer with issues that matter to them the most and how their purchase can impact that issue
  • Wanting to be a welcoming and safe space without making people feel uncomfortable about issues
  • Poll driven vs. organically selected causes
  • Funding your voice with your brand
  • Trying to be inclusive for all
  • Why 20% of the world has some difficulty accessing info on the web
  • The importance to take a step back from what you’re doing and not bringing in your own unconscious bis in what you’re doing

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