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Episode Info

Episode Info:

There’s a trend in the US toward casual wear, and in footwear that’s running shoes -- and flip flops. One of fastest growing brands just might be Hari Mari, who created a lifestyle brand almost by accident. Rob Sanchez sat down with this brand’s founders Lila and Jeremy Stewart on location at eTail West in Palm Springs, CA. 

  • How Lila and Jeremy figured out issues people want to hear, distilled the information down, produce ads and aw what made the needle move
  • A trend towards casual in the US, running shoes and flip flops
  • Fighting cancer
  • Challenges of a first order, re-labeling 25,000 pairs of flip flops
  • How giving  to a cause  backfired a bit on their launch
  • Going on the road and moving on to trade shows
  • Flip flops meeting a need vs carving a new category for premium high end stores
  • Creating a lifestyle brand without knowing it
  • Now offering web-only products
  • Marketing strategies and considerations

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